97301 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oregon based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 97301 is White. The majority race/ethnicity attending public schools in 97301 is Hispanic. The current unemployment level in 97301 is 5.4%.
| Population | 55,386 |
| Population Growth Rate | 0.43% |
| Population Density | 4,831 People per Square Mile |
| Total Households | 18,227 |
| Percentage High Income Households | 0.5% |
| Median Household Income (2021) | $48,149 |
| Average Adjusted Gross Income (2021) | $401,300 |
| Current Unemployment Rate (September 2025) | 5.4% |
| Majority Race/Ethnicty | White - 61.52% |
| Public School Majority Race/Ethnicty | Hispanic - 61.03% |
97301 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 38,410 | 61.18% |
| Black | 917 | 1.46% |
| Hispanic | 20,843 | 33.2% |
| Asian | 1,677 | 2.67% |
| Native American | 583 | 0.93% |
| Hawaiian/Pac. Islander | 356 | 0.57% |
97301 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,540 | 28.67% |
| Black | 148 | 1.67% |
| Hispanic | 5,651 | 63.8% |
| Asian | 112 | 1.26% |
| Native American | 68 | 0.77% |
| Hawaiian/Pac. Islander | 339 | 3.83% |
97301 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 3,214 | 12.66% |
| Bachelor Degree | 3,144 | 12.39% |
| High School Diploma | 6,234 | 24.56% |
| No High School Diploma | 869 | 3.42% |
| GED or Alternate | 2,407 | 9.48% |
| 1 or More Years of College | 5,352 | 21.08% |
| Associates Degree | 2,676 | 10.54% |
| Masters Degree | 1,188 | 4.68% |
| Professional Degree | 203 | 0.8% |
| Doctorate Degree | 98 | 0.39% |