72713 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Arkansas. The majority race/ethnicity residing in 72713 is White. The majority race/ethnicity attending public schools in 72713 is White.
| Population | 24,402 |
| Population Growth Rate | 0.00% |
| Population Density | 477 People per Square Mile |
| Total Households | 8,231 |
| Percentage High Income Households | 15.1% |
| Median Household Income (2021) | $98,515 |
| Majority Race/Ethnicty | White - 65.23% |
| Public School Majority Race/Ethnicty | White - 54.27% |
72713 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 14,711 | 65.23% |
| Black | 594 | 2.63% |
| Hispanic | 2,770 | 12.28% |
| Asian | 4,353 | 19.3% |
| Native American | 125 | 0.55% |
| Hawaiian/Pac. Islander | 0 | 0% |
72713 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 483 | 56.43% |
| Black | 24 | 2.8% |
| Hispanic | 53 | 6.19% |
| Asian | 285 | 33.29% |
| Native American | 8 | 0.93% |
| Hawaiian/Pac. Islander | 3 | 0.35% |
72713 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 563 | 4.2% |
| Bachelor Degree | 4,132 | 30.82% |
| High School Diploma | 2,505 | 18.68% |
| No High School Diploma | 76 | 0.57% |
| GED or Alternate | 237 | 1.77% |
| 1 or More Years of College | 1,783 | 13.3% |
| Associates Degree | 877 | 6.54% |
| Masters Degree | 2,697 | 20.11% |
| Professional Degree | 376 | 2.8% |
| Doctorate Degree | 163 | 1.22% |