72761 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72761 is White. The majority race/ethnicity attending public schools in 72761 is White. The current unemployment level in 72761 is 4.2%.
| Population | 22,808 |
| Population Growth Rate | 0.00% |
| Population Density | 214 People per Square Mile |
| Total Households | 7,613 |
| Percentage High Income Households | 1.2% |
| Median Household Income (2021) | $59,392 |
| Average Adjusted Gross Income (2021) | $486,450 |
| Current Unemployment Rate (August 2025) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | White - 72.94% |
| Public School Majority Race/Ethnicty | White - 52.14% |
72761 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 15,480 | 72.72% |
| Black | 254 | 1.19% |
| Hispanic | 3,784 | 17.78% |
| Asian | 606 | 2.85% |
| Native American | 1,098 | 5.16% |
| Hawaiian/Pac. Islander | 65 | 0.31% |
72761 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,239 | 55.24% |
| Black | 49 | 1.21% |
| Hispanic | 1,386 | 34.2% |
| Asian | 135 | 3.33% |
| Native American | 229 | 5.65% |
| Hawaiian/Pac. Islander | 15 | 0.37% |
72761 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 733 | 6.78% |
| Bachelor Degree | 1,801 | 16.65% |
| High School Diploma | 3,928 | 36.31% |
| No High School Diploma | 192 | 1.77% |
| GED or Alternate | 803 | 7.42% |
| 1 or More Years of College | 1,697 | 15.69% |
| Associates Degree | 725 | 6.7% |
| Masters Degree | 632 | 5.84% |
| Professional Degree | 124 | 1.15% |
| Doctorate Degree | 184 | 1.7% |