53204 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53204 is Hispanic. The majority race/ethnicity attending public schools in 53204 is Hispanic. The current unemployment level in 53204 is 3.2%.
| Population | 39,203 |
| Population Growth Rate | -3.10% |
| Population Density | 11,907 People per Square Mile |
| Total Households | 13,076 |
| Percentage High Income Households | 0.7% |
| Median Household Income (2021) | $36,300 |
| Average Adjusted Gross Income (2021) | $872,220 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.9% |
| Majority Race/Ethnicty | Hispanic - 58.35% |
| Public School Majority Race/Ethnicty | Hispanic - 76.93% |
53204 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 14,172 | 30.89% |
| Black | 3,651 | 7.96% |
| Hispanic | 26,772 | 58.35% |
| Asian | 703 | 1.53% |
| Native American | 587 | 1.28% |
| Hawaiian/Pac. Islander | 0 | 0% |
53204 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 288 | 3.28% |
| Black | 1,416 | 16.12% |
| Hispanic | 6,839 | 77.85% |
| Asian | 202 | 2.3% |
| Native American | 32 | 0.36% |
| Hawaiian/Pac. Islander | 8 | 0.09% |
53204 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 901 | 7.17% |
| Bachelor Degree | 1,242 | 9.89% |
| High School Diploma | 5,376 | 42.79% |
| No High School Diploma | 949 | 7.55% |
| GED or Alternate | 776 | 6.18% |
| 1 or More Years of College | 2,291 | 18.23% |
| Associates Degree | 594 | 4.73% |
| Masters Degree | 251 | 2% |
| Professional Degree | 148 | 1.18% |
| Doctorate Degree | 36 | 0.29% |