54701 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54701 is White. The majority race/ethnicity attending public schools in 54701 is White. The current unemployment level in 54701 is 3.2%.
| Population | 41,559 |
| Population Growth Rate | 3.29% |
| Population Density | 467 People per Square Mile |
| Total Households | 15,931 |
| Percentage High Income Households | 3.6% |
| Median Household Income (2021) | $65,848 |
| Average Adjusted Gross Income (2021) | $536,390 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 93.01% |
| Public School Majority Race/Ethnicty | White - 77.35% |
54701 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 37,879 | 93.01% |
| Black | 600 | 1.47% |
| Hispanic | 761 | 1.87% |
| Asian | 1,397 | 3.43% |
| Native American | 89 | 0.22% |
| Hawaiian/Pac. Islander | 0 | 0% |
54701 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,771 | 81.25% |
| Black | 129 | 2.78% |
| Hispanic | 344 | 7.41% |
| Asian | 370 | 7.97% |
| Native American | 23 | 0.5% |
| Hawaiian/Pac. Islander | 4 | 0.09% |
54701 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,280 | 5.63% |
| Bachelor Degree | 5,734 | 25.21% |
| High School Diploma | 4,917 | 21.62% |
| No High School Diploma | 162 | 0.71% |
| GED or Alternate | 461 | 2.03% |
| 1 or More Years of College | 3,585 | 15.76% |
| Associates Degree | 2,732 | 12.01% |
| Masters Degree | 2,413 | 10.61% |
| Professional Degree | 740 | 3.25% |
| Doctorate Degree | 721 | 3.17% |