54703 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54703 is White. The majority race/ethnicity attending public schools in 54703 is White. The current unemployment level in 54703 is 3.2%.
| Population | 43,618 |
| Population Growth Rate | 0.19% |
| Population Density | 547 People per Square Mile |
| Total Households | 17,026 |
| Percentage High Income Households | 1.0% |
| Median Household Income (2021) | $62,460 |
| Average Adjusted Gross Income (2021) | $485,880 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 88.06% |
| Public School Majority Race/Ethnicty | White - 73.80% |
54703 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 37,515 | 87.12% |
| Black | 627 | 1.46% |
| Hispanic | 1,670 | 3.88% |
| Asian | 2,696 | 6.26% |
| Native American | 96 | 0.22% |
| Hawaiian/Pac. Islander | 457 | 1.06% |
54703 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 4,526 | 78.1% |
| Black | 152 | 2.62% |
| Hispanic | 335 | 5.78% |
| Asian | 720 | 12.42% |
| Native American | 46 | 0.79% |
| Hawaiian/Pac. Islander | 16 | 0.28% |
54703 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,877 | 7.77% |
| Bachelor Degree | 4,921 | 20.37% |
| High School Diploma | 7,227 | 29.92% |
| No High School Diploma | 237 | 0.98% |
| GED or Alternate | 900 | 3.73% |
| 1 or More Years of College | 3,757 | 15.55% |
| Associates Degree | 3,146 | 13.02% |
| Masters Degree | 1,671 | 6.92% |
| Professional Degree | 217 | 0.9% |
| Doctorate Degree | 205 | 0.85% |