53704 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53704 is White. The majority race/ethnicity attending public schools in 53704 is White. The current unemployment level in 53704 is 3.2%.
| Population | 47,079 |
| Population Growth Rate | 4.84% |
| Population Density | 1,222 People per Square Mile |
| Total Households | 20,424 |
| Percentage High Income Households | 2.4% |
| Median Household Income (2021) | $66,079 |
| Average Adjusted Gross Income (2021) | $907,510 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 74.72% |
| Public School Majority Race/Ethnicty | White - 36.33% |
53704 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 35,025 | 74.72% |
| Black | 5,358 | 11.43% |
| Hispanic | 3,857 | 8.23% |
| Asian | 2,555 | 5.45% |
| Native American | 83 | 0.18% |
| Hawaiian/Pac. Islander | 0 | 0% |
53704 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,840 | 40.63% |
| Black | 1,149 | 25.37% |
| Hispanic | 1,123 | 24.8% |
| Asian | 398 | 8.79% |
| Native American | 13 | 0.29% |
| Hawaiian/Pac. Islander | 6 | 0.13% |
53704 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,602 | 5.45% |
| Bachelor Degree | 7,744 | 26.33% |
| High School Diploma | 5,369 | 18.25% |
| No High School Diploma | 398 | 1.35% |
| GED or Alternate | 962 | 3.27% |
| 1 or More Years of College | 5,231 | 17.78% |
| Associates Degree | 3,244 | 11.03% |
| Masters Degree | 3,384 | 11.5% |
| Professional Degree | 783 | 2.66% |
| Doctorate Degree | 697 | 2.37% |