78254 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78254 is White. The majority race/ethnicity attending public schools in 78254 is Hispanic. The current unemployment level in 78254 is 4.2%.
| Population | 76,945 |
| Population Growth Rate | 32.24% |
| Population Density | 2,975 People per Square Mile |
| Total Households | 14,147 |
| Percentage High Income Households | 2.9% |
| Median Household Income (2021) | $106,984 |
| Average Adjusted Gross Income (2021) | $297,640 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 50.51% |
| Public School Majority Race/Ethnicty | Hispanic - 62.57% |
78254 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 49,153 | 50.46% |
| Black | 4,376 | 4.49% |
| Hispanic | 41,709 | 42.82% |
| Asian | 1,627 | 1.67% |
| Native American | 454 | 0.47% |
| Hawaiian/Pac. Islander | 87 | 0.09% |
78254 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,527 | 24.88% |
| Black | 705 | 6.94% |
| Hispanic | 6,608 | 65.07% |
| Asian | 263 | 2.59% |
| Native American | 15 | 0.15% |
| Hawaiian/Pac. Islander | 37 | 0.36% |
78254 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 2,111 | 8.54% |
| Bachelor Degree | 7,036 | 28.45% |
| High School Diploma | 3,988 | 16.13% |
| No High School Diploma | 252 | 1.02% |
| GED or Alternate | 750 | 3.03% |
| 1 or More Years of College | 5,638 | 22.8% |
| Associates Degree | 2,326 | 9.41% |
| Masters Degree | 2,055 | 8.31% |
| Professional Degree | 415 | 1.68% |
| Doctorate Degree | 158 | 0.64% |