79928 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 79928 is Hispanic. The majority race/ethnicity attending public schools in 79928 is Hispanic. The current unemployment level in 79928 is 4.2%.
| Population | 79,330 |
| Population Growth Rate | 34.37% |
| Population Density | 432 People per Square Mile |
| Total Households | 12,862 |
| Percentage High Income Households | 1.1% |
| Median Household Income (2021) | $62,471 |
| Average Adjusted Gross Income (2021) | $375,700 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 57.12% |
| Public School Majority Race/Ethnicty | Hispanic - 93.77% |
79928 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 49,618 | 40.87% |
| Black | 1,728 | 1.42% |
| Hispanic | 69,325 | 57.11% |
| Asian | 281 | 0.23% |
| Native American | 412 | 0.34% |
| Hawaiian/Pac. Islander | 30 | 0.02% |
79928 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 579 | 3.84% |
| Black | 186 | 1.23% |
| Hispanic | 14,211 | 94.26% |
| Asian | 58 | 0.38% |
| Native American | 27 | 0.18% |
| Hawaiian/Pac. Islander | 16 | 0.11% |
79928 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,336 | 7.29% |
| Bachelor Degree | 2,862 | 15.61% |
| High School Diploma | 4,061 | 22.15% |
| No High School Diploma | 821 | 4.48% |
| GED or Alternate | 1,735 | 9.46% |
| 1 or More Years of College | 4,623 | 25.21% |
| Associates Degree | 1,724 | 9.4% |
| Masters Degree | 987 | 5.38% |
| Professional Degree | 111 | 0.61% |
| Doctorate Degree | 78 | 0.43% |