78660 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78660 is White. The majority race/ethnicity attending public schools in 78660 is Hispanic. The current unemployment level in 78660 is 4.2%.
| Population | 113,386 |
| Population Growth Rate | 29.40% |
| Population Density | 2,400 People per Square Mile |
| Total Households | 22,845 |
| Percentage High Income Households | 3.8% |
| Median Household Income (2021) | $98,610 |
| Average Adjusted Gross Income (2021) | $348,310 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 46.53% |
| Public School Majority Race/Ethnicty | Hispanic - 45.09% |
78660 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 59,327 | 46.52% |
| Black | 17,089 | 13.4% |
| Hispanic | 40,882 | 32.06% |
| Asian | 9,633 | 7.55% |
| Native American | 582 | 0.46% |
| Hawaiian/Pac. Islander | 22 | 0.02% |
78660 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 5,286 | 27.54% |
| Black | 2,997 | 15.62% |
| Hispanic | 9,119 | 47.51% |
| Asian | 1,696 | 8.84% |
| Native American | 48 | 0.25% |
| Hawaiian/Pac. Islander | 46 | 0.24% |
78660 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 3,044 | 7.65% |
| Bachelor Degree | 10,597 | 26.64% |
| High School Diploma | 7,492 | 18.83% |
| No High School Diploma | 643 | 1.62% |
| GED or Alternate | 1,332 | 3.35% |
| 1 or More Years of College | 7,903 | 19.87% |
| Associates Degree | 4,813 | 12.1% |
| Masters Degree | 3,218 | 8.09% |
| Professional Degree | 334 | 0.84% |
| Doctorate Degree | 406 | 1.02% |