79912 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 79912 is Hispanic. The majority race/ethnicity attending public schools in 79912 is Hispanic. The current unemployment level in 79912 is 4.2%.
| Population | 76,890 |
| Population Growth Rate | -3.31% |
| Population Density | 2,964 People per Square Mile |
| Total Households | 28,339 |
| Percentage High Income Households | 5.8% |
| Median Household Income (2021) | $66,742 |
| Average Adjusted Gross Income (2021) | $625,630 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 53.04% |
| Public School Majority Race/Ethnicty | Hispanic - 82.35% |
79912 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 46,209 | 42.93% |
| Black | 1,581 | 1.47% |
| Hispanic | 56,948 | 52.91% |
| Asian | 2,249 | 2.09% |
| Native American | 383 | 0.36% |
| Hawaiian/Pac. Islander | 269 | 0.25% |
79912 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,701 | 11.78% |
| Black | 310 | 2.15% |
| Hispanic | 12,046 | 83.44% |
| Asian | 348 | 2.41% |
| Native American | 19 | 0.13% |
| Hawaiian/Pac. Islander | 13 | 0.09% |
79912 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 2,357 | 5.33% |
| Bachelor Degree | 13,401 | 30.28% |
| High School Diploma | 6,514 | 14.72% |
| No High School Diploma | 665 | 1.5% |
| GED or Alternate | 1,800 | 4.07% |
| 1 or More Years of College | 7,714 | 17.43% |
| Associates Degree | 3,381 | 7.64% |
| Masters Degree | 5,342 | 12.07% |
| Professional Degree | 2,006 | 4.53% |
| Doctorate Degree | 1,076 | 2.43% |