78754 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78754 is White. The majority race/ethnicity attending public schools in 78754 is Hispanic. The current unemployment level in 78754 is 4.2%.
| Population | 31,110 |
| Population Growth Rate | 24.44% |
| Population Density | 2,182 People per Square Mile |
| Total Households | 5,649 |
| Percentage High Income Households | 1.3% |
| Median Household Income (2021) | $83,043 |
| Average Adjusted Gross Income (2021) | $343,870 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 41.83% |
| Public School Majority Race/Ethnicty | Hispanic - 74.91% |
78754 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 14,937 | 41.81% |
| Black | 3,954 | 11.07% |
| Hispanic | 12,679 | 35.49% |
| Asian | 4,048 | 11.33% |
| Native American | 91 | 0.25% |
| Hawaiian/Pac. Islander | 21 | 0.06% |
78754 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 244 | 5.55% |
| Black | 558 | 12.7% |
| Hispanic | 3,356 | 76.39% |
| Asian | 222 | 5.05% |
| Native American | 13 | 0.3% |
| Hawaiian/Pac. Islander | 0 | 0% |
78754 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 440 | 5.29% |
| Bachelor Degree | 2,426 | 29.17% |
| High School Diploma | 1,480 | 17.79% |
| No High School Diploma | 168 | 2.02% |
| GED or Alternate | 417 | 5.01% |
| 1 or More Years of College | 1,707 | 20.52% |
| Associates Degree | 699 | 8.4% |
| Masters Degree | 795 | 9.56% |
| Professional Degree | 83 | 1% |
| Doctorate Degree | 102 | 1.23% |