78724 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78724 is Hispanic. The majority race/ethnicity attending public schools in 78724 is Hispanic. The current unemployment level in 78724 is 4.2%.
| Population | 28,331 |
| Population Growth Rate | 4.44% |
| Population Density | 1,134 People per Square Mile |
| Total Households | 5,571 |
| Percentage High Income Households | 0.6% |
| Median Household Income (2021) | $58,631 |
| Average Adjusted Gross Income (2021) | $434,220 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 54.74% |
| Public School Majority Race/Ethnicty | Hispanic - 63.73% |
78724 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 7,706 | 25.12% |
| Black | 5,717 | 18.63% |
| Hispanic | 16,746 | 54.58% |
| Asian | 156 | 0.51% |
| Native American | 269 | 0.88% |
| Hawaiian/Pac. Islander | 88 | 0.29% |
78724 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,239 | 14.15% |
| Black | 1,384 | 15.81% |
| Hispanic | 5,718 | 65.31% |
| Asian | 381 | 4.35% |
| Native American | 27 | 0.31% |
| Hawaiian/Pac. Islander | 6 | 0.07% |
78724 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 748 | 10.42% |
| Bachelor Degree | 828 | 11.53% |
| High School Diploma | 2,638 | 36.74% |
| No High School Diploma | 266 | 3.7% |
| GED or Alternate | 529 | 7.37% |
| 1 or More Years of College | 1,205 | 16.78% |
| Associates Degree | 655 | 9.12% |
| Masters Degree | 234 | 3.26% |
| Professional Degree | 59 | 0.82% |
| Doctorate Degree | 18 | 0.25% |