78723 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78723 is White. The majority race/ethnicity attending public schools in 78723 is Hispanic. The current unemployment level in 78723 is 4.2%.
| Population | 37,000 |
| Population Growth Rate | 8.88% |
| Population Density | 5,188 People per Square Mile |
| Total Households | 11,173 |
| Percentage High Income Households | 1.5% |
| Median Household Income (2021) | $76,535 |
| Average Adjusted Gross Income (2021) | $422,570 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 51.45% |
| Public School Majority Race/Ethnicty | Hispanic - 75.62% |
78723 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 21,338 | 51.45% |
| Black | 5,104 | 12.31% |
| Hispanic | 13,290 | 32.04% |
| Asian | 1,547 | 3.73% |
| Native American | 195 | 0.47% |
| Hawaiian/Pac. Islander | 0 | 0% |
78723 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 349 | 7.87% |
| Black | 600 | 13.53% |
| Hispanic | 3,422 | 77.14% |
| Asian | 55 | 1.24% |
| Native American | 6 | 0.14% |
| Hawaiian/Pac. Islander | 4 | 0.09% |
78723 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 863 | 6.07% |
| Bachelor Degree | 3,602 | 25.32% |
| High School Diploma | 3,129 | 22% |
| No High School Diploma | 228 | 1.6% |
| GED or Alternate | 888 | 6.24% |
| 1 or More Years of College | 2,918 | 20.51% |
| Associates Degree | 708 | 4.98% |
| Masters Degree | 1,364 | 9.59% |
| Professional Degree | 270 | 1.9% |
| Doctorate Degree | 254 | 1.79% |