73012 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 73012 is White. The majority race/ethnicity attending public schools in 73012 is White. The current unemployment level in 73012 is 3.2%.
| Population | 43,337 |
| Population Growth Rate | 19.40% |
| Population Density | 1,203 People per Square Mile |
| Total Households | 9,052 |
| Percentage High Income Households | 6.6% |
| Median Household Income (2021) | $109,177 |
| Average Adjusted Gross Income (2021) | $502,360 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 8.6% |
| Majority Race/Ethnicty | White - 73.36% |
| Public School Majority Race/Ethnicty | White - 61.79% |
73012 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 29,514 | 73.29% |
| Black | 3,851 | 9.56% |
| Hispanic | 3,145 | 7.81% |
| Asian | 3,092 | 7.68% |
| Native American | 628 | 1.56% |
| Hawaiian/Pac. Islander | 41 | 0.1% |
73012 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,906 | 66.32% |
| Black | 545 | 9.25% |
| Hispanic | 593 | 10.07% |
| Asian | 505 | 8.57% |
| Native American | 328 | 5.57% |
| Hawaiian/Pac. Islander | 13 | 0.22% |
73012 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,105 | 6.68% |
| Bachelor Degree | 6,254 | 37.82% |
| High School Diploma | 2,048 | 12.38% |
| No High School Diploma | 117 | 0.71% |
| GED or Alternate | 248 | 1.5% |
| 1 or More Years of College | 2,496 | 15.09% |
| Associates Degree | 1,275 | 7.71% |
| Masters Degree | 2,461 | 14.88% |
| Professional Degree | 319 | 1.93% |
| Doctorate Degree | 215 | 1.3% |