73401 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 73401 is White. The majority race/ethnicity attending public schools in 73401 is White. The current unemployment level in 73401 is 3.2%.
| Population | 36,324 |
| Population Growth Rate | 0.29% |
| Population Density | 106 People per Square Mile |
| Total Households | 12,816 |
| Percentage High Income Households | 2.0% |
| Median Household Income (2021) | $53,608 |
| Average Adjusted Gross Income (2021) | $563,830 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | White - 71.23% |
| Public School Majority Race/Ethnicty | White - 47.37% |
73401 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 24,497 | 71.19% |
| Black | 2,656 | 7.72% |
| Hispanic | 3,498 | 10.17% |
| Asian | 684 | 1.99% |
| Native American | 3,054 | 8.88% |
| Hawaiian/Pac. Islander | 20 | 0.06% |
73401 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,593 | 56.03% |
| Black | 451 | 9.75% |
| Hispanic | 822 | 17.76% |
| Asian | 99 | 2.14% |
| Native American | 658 | 14.22% |
| Hawaiian/Pac. Islander | 5 | 0.11% |
73401 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,638 | 8.15% |
| Bachelor Degree | 3,055 | 15.2% |
| High School Diploma | 7,899 | 39.29% |
| No High School Diploma | 341 | 1.7% |
| GED or Alternate | 1,035 | 5.15% |
| 1 or More Years of College | 3,378 | 16.8% |
| Associates Degree | 1,281 | 6.37% |
| Masters Degree | 1,033 | 5.14% |
| Professional Degree | 290 | 1.44% |
| Doctorate Degree | 152 | 0.76% |