74403 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74403 is White. The majority race/ethnicity attending public schools in 74403 is White. The current unemployment level in 74403 is 3.2%.
| Population | 29,294 |
| Population Growth Rate | -2.99% |
| Population Density | 191 People per Square Mile |
| Total Households | 12,362 |
| Percentage High Income Households | 1.3% |
| Median Household Income (2021) | $48,229 |
| Average Adjusted Gross Income (2021) | $381,340 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 10.0% |
| Majority Race/Ethnicty | White - 61.60% |
| Public School Majority Race/Ethnicty | White - 31.70% |
74403 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 16,789 | 61.58% |
| Black | 1,838 | 6.74% |
| Hispanic | 2,882 | 10.57% |
| Asian | 263 | 0.96% |
| Native American | 5,485 | 20.12% |
| Hawaiian/Pac. Islander | 5 | 0.02% |
74403 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,776 | 38.25% |
| Black | 698 | 15.03% |
| Hispanic | 826 | 17.79% |
| Asian | 36 | 0.78% |
| Native American | 1,303 | 28.06% |
| Hawaiian/Pac. Islander | 4 | 0.09% |
74403 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,738 | 9.54% |
| Bachelor Degree | 2,708 | 14.86% |
| High School Diploma | 5,568 | 30.56% |
| No High School Diploma | 377 | 2.07% |
| GED or Alternate | 869 | 4.77% |
| 1 or More Years of College | 3,791 | 20.81% |
| Associates Degree | 1,786 | 9.8% |
| Masters Degree | 1,058 | 5.81% |
| Professional Degree | 158 | 0.87% |
| Doctorate Degree | 166 | 0.91% |