77396 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 77396 is Hispanic. The majority race/ethnicity attending public schools in 77396 is Hispanic. The current unemployment level in 77396 is 4.2%.
| Population | 60,253 |
| Population Growth Rate | 13.56% |
| Population Density | 2,622 People per Square Mile |
| Total Households | 13,206 |
| Percentage High Income Households | 5.0% |
| Median Household Income (2021) | $70,623 |
| Average Adjusted Gross Income (2021) | $481,550 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 39.06% |
| Public School Majority Race/Ethnicty | Hispanic - 50.05% |
77396 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 26,700 | 34.93% |
| Black | 17,650 | 23.09% |
| Hispanic | 29,841 | 39.04% |
| Asian | 1,866 | 2.44% |
| Native American | 343 | 0.45% |
| Hawaiian/Pac. Islander | 40 | 0.05% |
77396 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 511 | 9.34% |
| Black | 1,990 | 36.37% |
| Hispanic | 2,792 | 51.02% |
| Asian | 144 | 2.63% |
| Native American | 10 | 0.18% |
| Hawaiian/Pac. Islander | 25 | 0.46% |
77396 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,783 | 8.5% |
| Bachelor Degree | 3,828 | 18.25% |
| High School Diploma | 5,361 | 25.57% |
| No High School Diploma | 580 | 2.77% |
| GED or Alternate | 1,296 | 6.18% |
| 1 or More Years of College | 4,503 | 21.47% |
| Associates Degree | 1,345 | 6.41% |
| Masters Degree | 1,538 | 7.33% |
| Professional Degree | 616 | 2.94% |
| Doctorate Degree | 120 | 0.57% |