78729 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78729 is White. The majority race/ethnicity attending public schools in 78729 is White. The current unemployment level in 78729 is 4.2%.
| Population | 31,309 |
| Population Growth Rate | 5.00% |
| Population Density | 3,303 People per Square Mile |
| Total Households | 12,400 |
| Percentage High Income Households | 3.9% |
| Median Household Income (2021) | $76,615 |
| Average Adjusted Gross Income (2021) | $357,550 |
| Current Unemployment Rate (September 2025) | 4.2% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 64.04% |
| Public School Majority Race/Ethnicty | White - 36.50% |
78729 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 21,547 | 64.04% |
| Black | 1,896 | 5.63% |
| Hispanic | 6,183 | 18.38% |
| Asian | 3,914 | 11.63% |
| Native American | 107 | 0.32% |
| Hawaiian/Pac. Islander | 0 | 0% |
78729 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,974 | 38.61% |
| Black | 687 | 13.44% |
| Hispanic | 1,583 | 30.96% |
| Asian | 841 | 16.45% |
| Native American | 23 | 0.45% |
| Hawaiian/Pac. Islander | 5 | 0.1% |
78729 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,399 | 7.73% |
| Bachelor Degree | 6,122 | 33.82% |
| High School Diploma | 2,754 | 15.21% |
| No High School Diploma | 162 | 0.89% |
| GED or Alternate | 252 | 1.39% |
| 1 or More Years of College | 3,790 | 20.94% |
| Associates Degree | 1,343 | 7.42% |
| Masters Degree | 1,690 | 9.34% |
| Professional Degree | 420 | 2.32% |
| Doctorate Degree | 170 | 0.94% |