68104 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68104 is White. The majority race/ethnicity attending public schools in 68104 is African American. The current unemployment level in 68104 is 3.2%.
| Population | 37,834 |
| Population Growth Rate | 3.57% |
| Population Density | 5,516 People per Square Mile |
| Total Households | 13,816 |
| Percentage High Income Households | 1.4% |
| Median Household Income (2021) | $51,769 |
| Average Adjusted Gross Income (2021) | $380,080 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.0% |
| Majority Race/Ethnicty | White - 53.61% |
| Public School Majority Race/Ethnicty | African American - 36.79% |
68104 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 19,598 | 53.59% |
| Black | 9,481 | 25.92% |
| Hispanic | 3,170 | 8.67% |
| Asian | 4,129 | 11.29% |
| Native American | 182 | 0.5% |
| Hawaiian/Pac. Islander | 13 | 0.04% |
68104 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 801 | 18.28% |
| Black | 1,740 | 39.71% |
| Hispanic | 644 | 14.7% |
| Asian | 1,147 | 26.18% |
| Native American | 37 | 0.84% |
| Hawaiian/Pac. Islander | 13 | 0.3% |
68104 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,954 | 9.45% |
| Bachelor Degree | 3,474 | 16.81% |
| High School Diploma | 5,575 | 26.97% |
| No High School Diploma | 469 | 2.27% |
| GED or Alternate | 1,054 | 5.1% |
| 1 or More Years of College | 4,980 | 24.09% |
| Associates Degree | 1,480 | 7.16% |
| Masters Degree | 1,076 | 5.21% |
| Professional Degree | 292 | 1.41% |
| Doctorate Degree | 315 | 1.52% |