68701 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68701 is White. The majority race/ethnicity attending public schools in 68701 is White. The current unemployment level in 68701 is 3.2%.
| Population | 31,116 |
| Population Growth Rate | 2.63% |
| Population Density | 179 People per Square Mile |
| Total Households | 12,281 |
| Percentage High Income Households | 2.5% |
| Median Household Income (2021) | $55,203 |
| Average Adjusted Gross Income (2021) | $771,800 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.5% |
| Majority Race/Ethnicty | White - 82.71% |
| Public School Majority Race/Ethnicty | White - 63.37% |
68701 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 27,119 | 82.71% |
| Black | 453 | 1.38% |
| Hispanic | 4,382 | 13.36% |
| Asian | 368 | 1.12% |
| Native American | 467 | 1.42% |
| Hawaiian/Pac. Islander | 0 | 0% |
68701 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,816 | 66.84% |
| Black | 70 | 1.66% |
| Hispanic | 1,210 | 28.72% |
| Asian | 35 | 0.83% |
| Native American | 80 | 1.9% |
| Hawaiian/Pac. Islander | 2 | 0.05% |
68701 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,455 | 8.27% |
| Bachelor Degree | 3,015 | 17.13% |
| High School Diploma | 4,803 | 27.29% |
| No High School Diploma | 281 | 1.6% |
| GED or Alternate | 878 | 4.99% |
| 1 or More Years of College | 2,889 | 16.42% |
| Associates Degree | 2,935 | 16.68% |
| Masters Degree | 896 | 5.09% |
| Professional Degree | 379 | 2.15% |
| Doctorate Degree | 67 | 0.38% |