68601 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68601 is White. The majority race/ethnicity attending public schools in 68601 is White. The current unemployment level in 68601 is 3.2%.
| Population | 30,224 |
| Population Growth Rate | 4.73% |
| Population Density | 116 People per Square Mile |
| Total Households | 10,880 |
| Percentage High Income Households | 1.8% |
| Median Household Income (2021) | $62,364 |
| Average Adjusted Gross Income (2021) | $458,910 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.0% |
| Majority Race/Ethnicty | White - 77.09% |
| Public School Majority Race/Ethnicty | White - 70.46% |
68601 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 25,578 | 77.09% |
| Black | 243 | 0.73% |
| Hispanic | 7,020 | 21.16% |
| Asian | 250 | 0.75% |
| Native American | 87 | 0.26% |
| Hawaiian/Pac. Islander | 0 | 0% |
68601 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 594 | 71.57% |
| Black | 1 | 0.12% |
| Hispanic | 229 | 27.59% |
| Asian | 1 | 0.12% |
| Native American | 2 | 0.24% |
| Hawaiian/Pac. Islander | 3 | 0.36% |
68601 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 2,281 | 14.11% |
| Bachelor Degree | 2,181 | 13.5% |
| High School Diploma | 4,481 | 27.73% |
| No High School Diploma | 272 | 1.68% |
| GED or Alternate | 874 | 5.41% |
| 1 or More Years of College | 2,870 | 17.76% |
| Associates Degree | 2,123 | 13.14% |
| Masters Degree | 880 | 5.45% |
| Professional Degree | 133 | 0.82% |
| Doctorate Degree | 66 | 0.41% |