68901 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68901 is White. The majority race/ethnicity attending public schools in 68901 is White. The current unemployment level in 68901 is 3.2%.
| Population | 26,307 |
| Population Growth Rate | 0.95% |
| Population Density | 196 People per Square Mile |
| Total Households | 10,650 |
| Percentage High Income Households | 2.6% |
| Median Household Income (2021) | $55,610 |
| Average Adjusted Gross Income (2021) | $629,660 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.0% |
| Majority Race/Ethnicty | White - 85.43% |
| Public School Majority Race/Ethnicty | White - 74.06% |
68901 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 23,616 | 85.42% |
| Black | 163 | 0.59% |
| Hispanic | 3,446 | 12.46% |
| Asian | 383 | 1.39% |
| Native American | 36 | 0.13% |
| Hawaiian/Pac. Islander | 3 | 0.01% |
68901 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,375 | 76.81% |
| Black | 53 | 1.21% |
| Hispanic | 906 | 20.62% |
| Asian | 35 | 0.8% |
| Native American | 20 | 0.46% |
| Hawaiian/Pac. Islander | 5 | 0.11% |
68901 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,547 | 10.23% |
| Bachelor Degree | 2,225 | 14.71% |
| High School Diploma | 4,768 | 31.53% |
| No High School Diploma | 204 | 1.35% |
| GED or Alternate | 688 | 4.55% |
| 1 or More Years of College | 2,865 | 18.95% |
| Associates Degree | 1,619 | 10.71% |
| Masters Degree | 751 | 4.97% |
| Professional Degree | 305 | 2.02% |
| Doctorate Degree | 149 | 0.99% |