68504 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68504 is White. The majority race/ethnicity attending public schools in 68504 is White. The current unemployment level in 68504 is 3.2%.
| Population | 17,124 |
| Population Growth Rate | 0.00% |
| Population Density | 2,161 People per Square Mile |
| Total Households | 7,411 |
| Percentage High Income Households | 0.1% |
| Median Household Income (2021) | $44,894 |
| Average Adjusted Gross Income (2021) | $366,370 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.2% |
| Majority Race/Ethnicty | White - 81.26% |
| Public School Majority Race/Ethnicty | White - 53.31% |
68504 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 13,756 | 81.26% |
| Black | 762 | 4.5% |
| Hispanic | 1,478 | 8.73% |
| Asian | 766 | 4.53% |
| Native American | 166 | 0.98% |
| Hawaiian/Pac. Islander | 0 | 0% |
68504 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,231 | 59.01% |
| Black | 400 | 10.58% |
| Hispanic | 900 | 23.8% |
| Asian | 222 | 5.87% |
| Native American | 26 | 0.69% |
| Hawaiian/Pac. Islander | 2 | 0.05% |
68504 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,005 | 11.87% |
| Bachelor Degree | 1,337 | 15.79% |
| High School Diploma | 2,112 | 24.94% |
| No High School Diploma | 153 | 1.81% |
| GED or Alternate | 630 | 7.44% |
| 1 or More Years of College | 1,574 | 18.59% |
| Associates Degree | 1,122 | 13.25% |
| Masters Degree | 387 | 4.57% |
| Professional Degree | 71 | 0.84% |
| Doctorate Degree | 77 | 0.91% |