68510 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68510 is White. The majority race/ethnicity attending public schools in 68510 is White. The current unemployment level in 68510 is 3.2%.
| Population | 19,342 |
| Population Growth Rate | -7.09% |
| Population Density | 4,329 People per Square Mile |
| Total Households | 9,428 |
| Percentage High Income Households | 3.4% |
| Median Household Income (2021) | $61,141 |
| Average Adjusted Gross Income (2021) | $460,810 |
| Current Unemployment Rate (September 2025) | 3.2% |
| Sales Tax Rate (2025) | 7.2% |
| Majority Race/Ethnicty | White - 84.31% |
| Public School Majority Race/Ethnicty | White - 62.23% |
68510 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 16,733 | 84.31% |
| Black | 918 | 4.63% |
| Hispanic | 1,276 | 6.43% |
| Asian | 798 | 4.02% |
| Native American | 123 | 0.62% |
| Hawaiian/Pac. Islander | 0 | 0% |
68510 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 4,533 | 68.1% |
| Black | 490 | 7.36% |
| Hispanic | 1,093 | 16.42% |
| Asian | 473 | 7.11% |
| Native American | 64 | 0.96% |
| Hawaiian/Pac. Islander | 3 | 0.05% |
68510 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 797 | 6.01% |
| Bachelor Degree | 3,334 | 25.13% |
| High School Diploma | 3,054 | 23.02% |
| No High School Diploma | 99 | 0.75% |
| GED or Alternate | 386 | 2.91% |
| 1 or More Years of College | 2,201 | 16.59% |
| Associates Degree | 1,529 | 11.52% |
| Masters Degree | 1,190 | 8.97% |
| Professional Degree | 297 | 2.24% |
| Doctorate Degree | 380 | 2.86% |