96704 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Hawaii based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 96704 is White. The majority race/ethnicity attending public schools in 96704 is Hawaiian/Pacific Islander. The current unemployment level in 96704 is 2.6%.
| Population | 8,543 |
| Population Growth Rate | 0.00% |
| Population Density | 20 People per Square Mile |
| Total Households | 2,350 |
| Percentage High Income Households | 4.0% |
| Median Household Income (2021) | $67,845 |
| Average Adjusted Gross Income (2021) | $411,830 |
| Current Unemployment Rate (September 2025) | 2.6% |
| Sales Tax Rate (2025) | 4.5% |
| Majority Race/Ethnicty | White - 54.41% |
| Public School Majority Race/Ethnicty | Hawaiian/Pacific Islander - -1.00% |
96704 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,370 | 46.6% |
| Black | 119 | 1.65% |
| Hispanic | 1,413 | 19.54% |
| Asian | 1,259 | 17.41% |
| Native American | 33 | 0.46% |
| Hawaiian/Pac. Islander | 1,037 | 14.34% |
96704 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 28 | 12.5% |
| Black | 0 | 0% |
| Hispanic | 70 | 31.25% |
| Asian | 6 | 2.68% |
| Native American | 1 | 0.45% |
| Hawaiian/Pac. Islander | 119 | 53.13% |
96704 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 154 | 3.36% |
| Bachelor Degree | 642 | 14% |
| High School Diploma | 1,748 | 38.11% |
| No High School Diploma | 62 | 1.35% |
| GED or Alternate | 67 | 1.46% |
| 1 or More Years of College | 973 | 21.21% |
| Associates Degree | 540 | 11.77% |
| Masters Degree | 278 | 6.06% |
| Professional Degree | 65 | 1.42% |
| Doctorate Degree | 58 | 1.26% |