96778 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Hawaii based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 96778 is White. The majority race/ethnicity attending public schools in 96778 is Hawaiian/Pacific Islander. The current unemployment level in 96778 is 2.6%.
| Population | 14,310 |
| Population Growth Rate | 0.00% |
| Population Density | 53 People per Square Mile |
| Total Households | 4,835 |
| Percentage High Income Households | 0.1% |
| Median Household Income (2021) | $40,240 |
| Average Adjusted Gross Income (2021) | $419,100 |
| Current Unemployment Rate (September 2025) | 2.6% |
| Sales Tax Rate (2025) | 4.5% |
| Majority Race/Ethnicty | White - 57.55% |
| Public School Majority Race/Ethnicty | Hawaiian/Pacific Islander - -1.00% |
96778 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 6,246 | 48.43% |
| Black | 42 | 0.33% |
| Hispanic | 2,839 | 22.01% |
| Asian | 1,665 | 12.91% |
| Native American | 61 | 0.47% |
| Hawaiian/Pac. Islander | 2,043 | 15.84% |
96778 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 458 | 22.83% |
| Black | 10 | 0.5% |
| Hispanic | 638 | 31.8% |
| Asian | 157 | 7.83% |
| Native American | 8 | 0.4% |
| Hawaiian/Pac. Islander | 735 | 36.64% |
96778 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 557 | 7.09% |
| Bachelor Degree | 1,181 | 15.04% |
| High School Diploma | 2,430 | 30.94% |
| No High School Diploma | 222 | 2.83% |
| GED or Alternate | 309 | 3.93% |
| 1 or More Years of College | 1,448 | 18.44% |
| Associates Degree | 992 | 12.63% |
| Masters Degree | 502 | 6.39% |
| Professional Degree | 96 | 1.22% |
| Doctorate Degree | 117 | 1.49% |