96743 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Hawaii based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 96743 is White. The majority race/ethnicity attending public schools in 96743 is Hawaiian/Pacific Islander. The current unemployment level in 96743 is 2.6%.
| Population | 13,589 |
| Population Growth Rate | 0.00% |
| Population Density | 39 People per Square Mile |
| Total Households | 4,089 |
| Percentage High Income Households | 4.4% |
| Median Household Income (2021) | $92,007 |
| Average Adjusted Gross Income (2021) | $807,680 |
| Current Unemployment Rate (September 2025) | 2.6% |
| Sales Tax Rate (2025) | 4.5% |
| Majority Race/Ethnicty | White - 50.33% |
| Public School Majority Race/Ethnicty | Hawaiian/Pacific Islander - -1.00% |
96743 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,997 | 39.58% |
| Black | 5 | 0.05% |
| Hispanic | 1,101 | 10.9% |
| Asian | 2,830 | 28.02% |
| Native American | 9 | 0.09% |
| Hawaiian/Pac. Islander | 2,157 | 21.36% |
96743 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 244 | 20.71% |
| Black | 14 | 1.19% |
| Hispanic | 146 | 12.39% |
| Asian | 101 | 8.57% |
| Native American | 11 | 0.93% |
| Hawaiian/Pac. Islander | 662 | 56.2% |
96743 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 219 | 2.9% |
| Bachelor Degree | 1,561 | 20.65% |
| High School Diploma | 2,482 | 32.84% |
| No High School Diploma | 114 | 1.51% |
| GED or Alternate | 87 | 1.15% |
| 1 or More Years of College | 1,643 | 21.74% |
| Associates Degree | 464 | 6.14% |
| Masters Degree | 721 | 9.54% |
| Professional Degree | 132 | 1.75% |
| Doctorate Degree | 135 | 1.79% |