96738 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Hawaii based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 96738 is White. The majority race/ethnicity attending public schools in 96738 is Hawaiian/Pacific Islander. The current unemployment level in 96738 is 2.6%.
| Population | 7,797 |
| Population Growth Rate | 0.00% |
| Population Density | 274 People per Square Mile |
| Total Households | 2,451 |
| Percentage High Income Households | 4.8% |
| Median Household Income (2021) | $84,063 |
| Average Adjusted Gross Income (2021) | $405,740 |
| Current Unemployment Rate (September 2025) | 2.6% |
| Sales Tax Rate (2025) | 4.5% |
| Majority Race/Ethnicty | White - 52.84% |
| Public School Majority Race/Ethnicty | Hawaiian/Pacific Islander - -1.00% |
96738 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,332 | 48.25% |
| Black | 140 | 2.03% |
| Hispanic | 1,102 | 15.96% |
| Asian | 1,495 | 21.65% |
| Native American | 237 | 3.43% |
| Hawaiian/Pac. Islander | 600 | 8.69% |
96738 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 125 | 20.9% |
| Black | 3 | 0.5% |
| Hispanic | 142 | 23.75% |
| Asian | 89 | 14.88% |
| Native American | 2 | 0.33% |
| Hawaiian/Pac. Islander | 237 | 39.63% |
96738 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 274 | 6.46% |
| Bachelor Degree | 746 | 17.58% |
| High School Diploma | 903 | 21.28% |
| No High School Diploma | 38 | 0.9% |
| GED or Alternate | 103 | 2.43% |
| 1 or More Years of College | 1,254 | 29.55% |
| Associates Degree | 487 | 11.48% |
| Masters Degree | 297 | 7% |
| Professional Degree | 132 | 3.11% |
| Doctorate Degree | 9 | 0.21% |